On This Day


NAACP Legal Defense Fund


We had two major problems at hand: a lack of evergreen content to post on a regular basis and an inconsistent look to our feed. I came up with a solution to both. My plan was to bring our "On This Day" historical content to life with graphics with a particular treatment that would be easily identifiable and consistent. Not only would we have content to put out on an everyday basis, but we would also have more consistency with color treatment and graphics amongst our socials, solidifying our brand in the process.