NAACP Legal Defense Fund
The case pages for NAACP Legal Defense Fund were atrocious. The average person could not read it because it was all in legalize. The average lawyer didn't want to read it because it was pages upon pages of text. The staff members who were not attorneys had no idea what it is that we do in court. And neither did our audience. The bounce rate on our page reflected this disconnect. Nobody knew what it was that we do as an organization.
I was thinking of ways that I could improve the user experience for our audience and realized that this was a major area of concern. So I pitched "The Breakdown", a revamped case page meant to brief our cases and turn our deep and dense court documents into easily digestible and entertaining content pages. Think of it as civil rights law for dummies, but cooler.